Create Lab + IQ Corporate Training (CLIQ) brings together Sri Lanka’s leading design thinking firm and Singapore’s top creative technology school. CLIQ’s Design Thinking, Growth Hacking & Digital Marketing workshop is aimed at C-suite management to inform, prepare and provide tools to effectively manage the challenges of the modern marketplace from automation, artificial intelligence and big data. The program focus on how the traditional business development and marketing processes are changing and how real-time consumers and data-driven, personalised needs fulfilment are impacting the fundamental delivery of goods and services.
Overview
Program Objectives
At the end of the program, participants would be able to:
- Appreciate the profound changes taking place in the marketplace from automation, artificial intelligence, big data and relate how consumer expectations are changing
- Develop a foundation and practical implementation of Design Thinking for making everyday business decisions, particularly in business development and marketing
- Use simple Growth Hacking toolkits to rapidly prototype ideas and marketing channels to achieve maximum impact
- Use basic digital marketing strategies to communicate and market their ideas
- Effectively pitch their ideas to an audience and initiate the process for implementation
